Canvas

Summary

Canvas is a digital camera for the smartphone era, building on the UX patterns of social media and mobile applications

Process

The first step of the process for canvas was analyzing how camera companies market their products, and how their visual design shapes their brand.

Ideation

One of the major issues with breaking into the camera market is finding a way to differentiate new products. Brand loyalty is very strong within the photography community, so there are two main approaches: provide features that professional photographers wanted that the big manufacturers couldn’t provide, or find a way to market hardware cameras to those who were relying primarily on smartphones.

Preliminary Sketches

User Interface

A huge part of making this work was providing a user experience similar to those on smartphones, while still allowing it to be used in a professional capacity.

Final Product